It's surprisingly purple sweet potato flavored. It looks like blue tea, but for some reason you can actually taste the purple sweet potato flavor... I highly recommend you give it a try!

I think it would be delicious with honey added.

When you first pour it into the glass, it's blue, but when you add carbonated water, the color changes to pink. They've also put a lot of effort into the flavor, with a nice cinnamon and spice flavor.

I used the butterfly pea bath bombs I brought with me on my trip in the jacuzzi. The bathtub was a beautiful ocean-like color, which was very relaxing. (I got permission from the hotel in advance to use the bath bombs.)